Marketing

Google launches new analytics tools – Google Attribution a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place, and at no additional cost.

At Alchemy Interactive we do anything digital, whether it’s web development, brand awareness, SEO (we’re really good at this), Email Marketing or Social Media and Content Marketing. We know it’s all change all the time and we know that most of our clients haven’t the time to keep up with this. They also want to spend their pounds efficiently so we create briefing documents to help them keep up to speed. Email marketing is still huge and the technology is moving rapidly.

Recently Google announced a new update which they called Hummingbird. Google’s announcement of the new update also mentioned that they had actually started using Hummingbird some time ago, and that it potentially impacts around 90% of all searches.

The auction website giant, Ebay, has studied the impact of advertising with Google adwords. The study found that paid for advertising with Google PPC model, adwords did not boost sales.

For those in the know – Google makes most of it's revenue from paid search advertising using GoogleAdwords. But just how much? In 2011 it was 97% at 32 BILLION. Yes, that was BILLION!

Search advertising activities can be measured in five ways:

Email marketing can be a great way to get a message to the right audience. We’ve compiled a list best practice guidelines to help you make your emails stand out and achieve the results you desire.

There are many different formats used in online advertising in today’s market. We, at Alchemy Interactive have put this guide together to highlight the main types used in the creating, planning, buying and selling of interactive marketing and advertising.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing and Microsoft adCenter are the largest network operators as of 2010.

Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites.