Marketing

Businesses across the globe bank on Google Analytics to understand customer behaviour and preferences for creating better experiences for them. As more and more businesses are moving to the online space and the pressure on them to make the most of their marketing budget is constantly increasing, getting critical insights from digital analytics tool has now become more important than ever.

Digital marketing agency Alchemy hopes to give Tufferman a head start in the national ‘race for space’ as it provides an online communications boost for the shelving and storage retailer.

Google launches new analytics tools – Google Attribution a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place, and at no additional cost.

At Alchemy Interactive we do anything digital, whether it’s web development, brand awareness, SEO (we’re really good at this), Email Marketing or Social Media and Content Marketing.

Recently Google announced a new update which they called Hummingbird. Google’s announcement of the new update also mentioned that they had actually started using Hummingbird some time ago, and that it potentially impacts around 90% of all searches.

The auction website giant, Ebay, has studied the impact of advertising with Google adwords. The study found that paid for advertising with Google PPC model, adwords did not boost sales.

For those in the know – Google makes most of it's revenue from paid search advertising using GoogleAdwords. But just how much? In 2011 it was 97% at 32 BILLION. Yes, that was BILLION!

Search advertising activities can be measured in five ways:

Email marketing can be a great way to get a message to the right audience. We’ve compiled a list best practice guidelines to help you make your emails stand out and achieve the results you desire.

There are many different formats used in online advertising in today’s market. We, at Alchemy Interactive have put this guide together to highlight the main types used in the creating, planning, buying and selling of interactive marketing and advertising.