Marketing

Google Launches New Tool For Digital Marketers - Google Attribution

25 May 2017

Google Attribution

Google launches new analytics tools – Google Attribution a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place, and at no additional cost.

2017 Trends in Email Marketing

16 Feb 2017

Email Marketing

At Alchemy Interactive we do anything digital, whether it’s web development, brand awareness, SEO (we’re really good at this), Email Marketing or Social Media and Content Marketing. We know it’s all change all the time and we know that most of our clients haven’t the time to keep up with this. They also want to spend their pounds efficiently so we create briefing documents to help them keep up to speed. Email marketing is still huge and the technology is moving rapidly.

Google’s Search Algorithm Update – Hummingbird

17 Oct 2013

Google Hummingbird Update

Recently Google announced a new update which they called Hummingbird. Google’s announcement of the new update also mentioned that they had actually started using Hummingbird some time ago, and that it potentially impacts around 90% of all searches.

Ebay Questions the Value of Google PPC

13 Mar 2013

eBay

The auction website giant, Ebay, has studied the impact of advertising with Google adwords. The study found that paid for advertising with Google PPC model, adwords did not boost sales.

Most Expensive Keywords to Advertise With on Google AdWords

04 Mar 2013

Google AdWords

For those in the know – Google makes most of it's revenue from paid search advertising using GoogleAdwords. But just how much? In 2011 it was 97% at 32 BILLION. Yes, that was BILLION!

Search Advertising Metrics

31 Aug 2012

Paid Adevertising Metrics

Search advertising activities can be measured in five ways:

Email Marketing Top 10 Best Practice Tips

31 Aug 2012

Email Marketing Tips

Email marketing can be a great way to get a message to the right audience. We’ve compiled a list best practice guidelines to help you make your emails stand out and achieve the results you desire.

Online Advertising Formats

31 Aug 2012

AD Formats

There are many different formats used in online advertising in today’s market. We, at Alchemy Interactive have put this guide together to highlight the main types used in the creating, planning, buying and selling of interactive marketing and advertising.

Who are the PPC players?

31 Aug 2012

PPC Providers

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing and Microsoft adCenter are the largest network operators as of 2010.

What is Pay Per Click?

31 Aug 2012

PPC

Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites.

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