Digital marketing agency Alchemy hopes to give Tufferman a head start in the national ‘race for space’ as it provides an online communications boost for the shelving and storage retailer.
Tufferman – who have been supplying quality storage solutions to businesses such as McDonalds, Sony, Waterstones, ITV and Millets since 2012 - have seen a remarkable upsurge in demand for their products sinceworking practices across the country were thrown the Covid curveball.
“The pandemic has made everyone have to re-evaluate the way in which they work and triggered a huge demand for space efficient storage solutions,” explains Richard Gundle, Tuffermans’ founder. “Garages, sheds and spare rooms have had to hastilybe re-purposed to house everything from paperwork to stock, and larger operations have needed to increase warehouse or stockroom capacity in a bid to keep up with the boom in online shopping.”
It’s been referred to by Retail Week as the ‘race for space’ and in a bid to be at the forefront of the search for storage Alchemyhas been invited on-board to boost the brands online presence with an innovative PR campaign and effective search engine optimisation.
Sue Wall, a director at Alchemy, comments that theTufferman brand already has a strong and loyal customer base, as evidenced by over 5,250 independent Trustpilot reviews. “However now is the time to increase Tufferman’s e-filtration. We want to ensure that Tufferman is omnipresent in the search for items such as heavy duty industrial shelving and shelving for sheds and garages, but also introduce the idea of other store room essentials such as sturdy ladders (already a best seller on the site), workbenches and PVC floor tiles. We are working closely with the brand to ensure that Tufferman is first and foremost in anyone’s online search for storage.”
Alchemy will be scoping out the landscape with a view to strengthening all aspects of their digital touchpoints to give them a clear competitive edge.