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After being in the development phase for almost 9 years, Joomla 4 finally rolled out on 17 Aug, 2021. On its 16thbirthday, Joomla – the globally popular, award-winning CMS (content management system) witnessed an upgrade from version 3 to version 4.

Businesses across the globe bank on Google Analytics to understand customer behaviour and preferences for creating better experiences for them. As more and more businesses are moving to the online space and the pressure on them to make the most of their marketing budget is constantly increasing, getting critical insights from digital analytics tool has now become more important than ever.

With Joomla 4 in it’s Beta 7 version, it’s very nearly here.

Digital marketing agency Alchemy hopes to give Tufferman a head start in the national ‘race for space’ as it provides an online communications boost for the shelving and storage retailer.

There is no denying that a website’s ranking potential relies hugely on Domain Authority (DA). It is presently considered a gold standard to measure how solid your domain is compared to other similar sites. In the early 2019, Moz had made critical updates to it, but this is not something you should worry about.

Today’s marketers can’t even imagine a digital marketing campaign without social media, given the phenomenal rise of the latter in the last couple of years.

At Alchemy, we don’t just design creative and engaging websites. We offer a whole spectrum of online marketing services – including branding, re-branding, brand alignment and brand refresh. We believe a good brand strategy is pivotal to all businesses.

Alchemy SEO and Marketing Agency, has been supporting Airivo as a digital partner since 2018, so the UK based team are happy to add this extension to their contract. The contract win means that this year, in addition to maintaining the website with updates, Alchemy will be managing ongoing SEO and digital marketing and creating exciting lead generating campaigns.

In today’s time, site speed is far more important than ever. Needless to say, it is presently one of the most critical aspects of every marketing strategy. Not only does it affect SEO rankings, but contributes remarkably to user experience and conversions on the whole.

While there has been a lot of guesses and apprehensions regarding Google’s November 2019 Local Search Update, the search giant has now finally confirmed the same. Here are some key points to know about the update and why it is important for marketers.