Latest tech

Google November 2019 Updates and Path to Recovery

29 Nov 2019

Update Recovery

Google’s November 2019 updates recently confirmed by John Mueller, Webmaster Trends analyst at Google, due to which, several websites have been reported to lose their rankings. Here’s all about the update as well as what to consider and how to recover from the decline.

A Complete Guide to Google’s BERT Update

18 Nov 2019

Google Bert Update

In view of the fact that Google is considering the BERT update as one of the biggest leaps forward in the history of Search, let’s see what it is and whether we need to optimize for BERT. Also, know how it is different from RankBrain as well as its importance.

Reach More Holiday Shoppers with Recent Google Merchant Centre Updates

13 Nov 2019

GOOGLE MERCHANT CENTRE UPDATES

Of late, Google has rolled out a few updates for its Merchant Center with the aim to simply how retailers get their product information on Google properties. Discussed here the new features, including Surfaces across Google, multi-country feeds, image improvement tool, and more.

New Structured Data Report for Breadcrumbs Has Been Added to Google Search Console

27 Sep 2019

Google Search Console

Google has recently added New Structured Data Report, specific to Breadcrumbs, to its Search Console web service. This addition will allow site owners to instantly see if the breadcrumb markup has been installed in the correct manner.

20 Best Web Design Tips To Honour 20 Years Of Alchemy Web Design Agency

31 May 2019

responsive web design

Over the last 20 years the world wide web landscape has changed substantially, and consumer behaviour has radically changed even more. Web technologies now dominate the way we communicate, the way we consume information, the way we shop, and the way we gather information to make decisions both online and also in the “real” world. The internet has become an essential part of everyday life. The glorified brochureware websites are being replaced by more compelling ‘story’ led websites. Basic web pages are being overtaken by comprehensive mobile and secure business apps.

Google Page Speed Update – Does Not Affect Indexing?

05 Apr 2018

Google Page Speed Update

On January 17th 2017 Google announced “that starting in July 2018, page speed will be a ranking factor for mobile searches.” They go on to say “The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”

Getting to Page 1 of Google

07 Nov 2017

Google Ranking

Google Guidelines state;

“No one can guarantee a #1 ranking on Google”

Matt Cutts of Google is on record as saying;

“someone walked up to me and pretended like he wanted to bribe me: $500,000 for a 1st place ranking. I turned him down, because no one can guarantee a #1 ranking, not even me.”

BOTS - What Are Bots?

06 Nov 2017

WWW Bot

What are bots? There are a few definitions..

From Wikipedia.. “An Internet bot, also known as web robot, WWW robot or simply bot, is a software application that runs automated tasks (scripts) over the Internet. Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human alone. The largest use of bots is in web spidering (web crawler), in which an automated script fetches, analyses and files information from web servers at many times the speed of a human. More than half of all web traffic is made up of bot”

Google SOS Alert

07 Sep 2017

Google SOS Alert

 In July 2017 Google launched SOS Alert for both search and maps, having recognised the need for digital access to timely, accountable information in times of crisis. Google has collaborated with immediate response organisations and government agencies such as Red Cross, the Federal Emergency Management Agency, the Philippine Atmospheric, Geophysical and Astronomical Services Administration and more. 

 

New Data Laws Coming Your Way

02 Aug 2017

GDPR

The European Union's General Data Protection Regulation (GDPR) comes into force on 25th May 2018, radically changing the way organisations must look after our personal data. Failure to comply could lead to huge fines, yet many businesses are far from ready.

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