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There is no denying that a website’s ranking potential relies hugely on Domain Authority (DA). It is presently considered a gold standard to measure how solid your domain is compared to other similar sites. In the early 2019, Moz had made critical updates to it, but this is not something you should worry about.

Today’s marketers can’t even imagine a digital marketing campaign without social media, given the phenomenal rise of the latter in the last couple of years.

At Alchemy, we don’t just design creative and engaging websites. We offer a whole spectrum of online marketing services – including branding, re-branding, brand alignment and brand refresh. We believe a good brand strategy is pivotal to all businesses.

Alchemy SEO and Marketing Agency, has been supporting Airivo as a digital partner since 2018, so the UK based team are happy to add this extension to their contract. The contract win means that this year, in addition to maintaining the website with updates, Alchemy will be managing ongoing SEO and digital marketing and creating exciting lead generating campaigns.

In today’s time, site speed is far more important than ever. Needless to say, it is presently one of the most critical aspects of every marketing strategy. Not only does it affect SEO rankings, but contributes remarkably to user experience and conversions on the whole.

While there has been a lot of guesses and apprehensions regarding Google’s November 2019 Local Search Update, the search giant has now finally confirmed the same. Here are some key points to know about the update and why it is important for marketers.

A poorly executed site migration can wreak havoc on your website, causing it to lose traffic remarkably.

Google’s November 2019 updates recently confirmed by John Mueller, Webmaster Trends analyst at Google, due to which, several websites have been reported to lose their rankings.

In view of the fact that Google is considering the BERT update as one of the biggest leaps forward in the history of Search, let’s see what it is and whether we need to optimize for BERT.

Of late, Google has rolled out a few updates for its Merchant Center with the aim to simply how retailers get their product information on Google properties.