When you think of designing your new website, chances are that you are thinking of a website with bells and whistles – flash movies, stunning images, streaming audio – the works! But, these attractive design elements may be negatively affecting your search engines rankings.
Search engines have automated ‘web spiders’ which crawl through websites, assessing the website for content relevant to particular keywords and search terms. When consumers type in these keywords or search terms the most relevant pages come out on top. While design elements alone are not responsible for poor search engine rankings, they do play an important role.
Still not convinced? Here are some more reasons to use SEO friendly website design:
- A SEO friendly website design is the best way to maximize search engine potential. If search engines are not able crawl your website as a result of the design, your site traffic will be affected.
- Surveys show that approximately 51% of web traffic to any website comes from search engines. Therefore, a website design that is not search engine friendly is washing its hands off this amazing volume of traffic.
- SEO friendly website design is usually user friendly website design. Therefore, ensuring that you use proper HTML coding, target proper keywords through content and meta tags, make use of ALT tags, use proper links and so on, make the site quick to download and easy for the user.
At Alchemy we not only have over 12 years experience designing websites, we also have the same amount of experience with SEO. We can help you to create a stunning and memorable website design which is also SEO friendly. Call us now to find out more.