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What is Forensic SEO and Why You Need It.

04 Oct 2019

Forensic SEO

Unlike the search engine optimisation (SEO) we all know about, forensic SEO is a bit different. It is somewhat like the task of a detective.

New Structured Data Report for Breadcrumbs Has Been Added to Google Search Console

27 Sep 2019

Google Search Console

Google has recently added New Structured Data Report, specific to Breadcrumbs, to its Search Console web service. This addition will allow site owners to instantly see if the breadcrumb markup has been installed in the correct manner.

20 Best Web Design Tips To Honour 20 Years Of Alchemy Web Design Agency

31 May 2019

responsive web design

Over the last 20 years the world wide web landscape has changed substantially, and consumer behaviour has radically changed even more. Web technologies now dominate the way we communicate, the way we consume information, the way we shop, and the way we gather information to make decisions both online and also in the “real” world.

Google Page Speed Update – Does Not Affect Indexing?

05 Apr 2018

Google Page Speed Update

On January 17th 2017 Google announced “that starting in July 2018, page speed will be a ranking factor for mobile searches.” They go on to say “The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries.

WEB TRENDS

07 Nov 2017

Web trends

Current Web Trends

Every designer wants to be up to date with the latest in the field, and it is also good to know about current trends in the market. In addition to the usual responsive website, a design should above all be unique.

Getting to Page 1 of Google

07 Nov 2017

Google Ranking

Google Guidelines state;

“No one can guarantee a #1 ranking on Google”

Matt Cutts of Google is on record as saying;

Is SEO Easy?

06 Nov 2017

Google SEO

SEO is tough. No, it’s easy… You have to read through a pile of stuff to get some idea of the complexity involved. All companies out there want to be on page one of google when a punter keys in a search that relates to them.

BOTS - What Are Bots?

06 Nov 2017

WWW Bot

What are bots? There are a few definitions..

From Wikipedia.. “An Internet bot, also known as web robot, WWW robot or simply bot, is a software application that runs automated tasks (scripts) over the Internet.

Google SOS Alert

07 Sep 2017

Google SOS Alert

 In July 2017 Google launched SOS Alert for both search and maps, having recognised the need for digital access to timely, accountable information in times of crisis. Google has collaborated with immediate response organisations and government agencies such as Red Cross, the Federal Emergency Management Agency, the Philippine Atmospheric, Geophysical and Astronomical Services Administration and more. 

 

Vanity vs. Actionable Metrics

11 Aug 2017

Vanity URL

We all get caught up in the vanity of marketing. We like to know how many page views our last post got or how much time visitors spend on our site. These numbers might look impressive on paper, but they don’t indicate how content is driving our bottom line.

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