Healthywork.org.uk, the fast growing occupational health consultancy, has appointed Alchemy Interactive to create a bespoke digital marketing campaign. The aim is to raise local awareness of the service offered by Healthywork.org.uk using a targeted social media campaign as well as improving the site’s SEO rankings.
With the anticipation for this year’s HERO CPL (Caribbean Premier League) hotting up the hugely popular cricketing league has appointed Alchemy Interactive to manage their 2017 digital marketing campaign.
At Alchemy Interactive we do anything digital, whether it’s web development, brand awareness, SEO (we’re really good at this), Email Marketing or Social Media and Content Marketing. We know it’s all change all the time and we know that most of our clients haven’t the time to keep up with this. They also want to spend their pounds efficiently so we create briefing documents to help them keep up to speed. Email marketing is still huge and the technology is moving rapidly.
Social Media Marketing is colossal and any business not doing it is missing a trick. Whether you are a global brand or a small local business it’s simple to get your message across consistently via all the platforms that are out there. We think that the skills gap is probably the single most important factor affecting pick up. We have scoured the leading influencers in the Social Media world to come up with our points to look out for in 2017.
Alchemy are really good at SEO – we stay up to date with this moving target because we have to. If you don’t keep the eye on the ball you can never score. Do you know the importance of AMP, 301 redirects or HTTPS? We do, and we’ve created a briefing document for our clients to keep them up to speed.
We take a keen interest in the Digital Marketing world – we read extensively – we want to know what’s going on and we want to know what’s coming up. This is partly because we want to let our clients know what changes to expect in 2017 to their Social Media offerings, SEO, Email Marketing and Web Design trends. Some don’t care but some want to stay on the pace, to go with the flow and perhaps stay ahead of the game. We prepared a briefing document with our thoughts which we thought we’d share with you.. These are what we think the trends are for Web Development.
Many small businesses have a website that is their brochure and a lot of small businesses don’t know if anyone looks at it. They probably have social links on the page but who clicks on those? They spend on advertising in the local press and print leaflets but they can’t measure the ROI on those… And they really need to drive sales and footfall.
SEO (search engine optimisation) is a simple acronym that punches well above its three lettered weight. Dictating how highly your website ranks on Google is well…just really very important.
Google has managed to make tech headlines again, and as usual with a rather controversial announcement with the potential to affect millions of hard workers on the internet. It’s latest algorithm update has caused shockwaves across the internet. The move has seen some websites fall down the pecking order in search results as they were not to be seen as mobile friendly. Text that is too small to read on a mobile phone, plus links that are too close together, are just some of the reasons certain sites will have lost their place in the mobile ranking list.
Comms Recycling came to us with a need for a new website with built in booking system. So we gave them that and more including a responsive new website and online branding. The launch of the new site is marked with a competition, to win an IPAD mini – all you need to do to enter is recycle your IT equipment with Comms Recycling before 15th Dec 2013 – remember each piece of recycled equipment provides 1 entry into the prize draw. And they offer FREE collections for over 20 items. Book a collection now >>