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Are Headings Crucial for Search Engine Rankings?

14 Oct 2019

Recently, while responding to a query regarding the role of H1 headings on Google Webmaster Hangout, John Mueller, Webmaster Trends Analyst at Google, mentioned that heading tags were just great for a host of reasons, but they aren’t crucial with respect to search engine rankings.

What is Forensic SEO and Why You Need It.

04 Oct 2019

Unlike the search engine optimisation (SEO) we all know about, forensic SEO is a bit different. It is somewhat like the task of a detective. Forensic SEO is basically the art of collecting clues and evidence, and subsequently improving the trends in your website traffic and search engine rankings.

New Structured Data Report for Breadcrumbs Has Been Added to Google Search Console

27 Sep 2019

Google has recently added New Structured Data Report, specific to Breadcrumbs, to its Search Console web service. This addition will allow site owners to instantly see if the breadcrumb markup has been installed in the correct manner.

20 Best Web Design Tips To Honour 20 Years Of Alchemy Web Design Agency

31 May 2019

Over the last 20 years the world wide web landscape has changed substantially, and consumer behaviour has radically changed even more. Web technologies now dominate the way we communicate, the way we consume information, the way we shop, and the way we gather information to make decisions both online and also in the “real” world. The internet has become an essential part of everyday life. The glorified brochureware websites are being replaced by more compelling ‘story’ led websites. Basic web pages are being overtaken by comprehensive mobile and secure business apps.

Google Page Speed Update – Does Not Affect Indexing?

05 Apr 2018

On January 17th 2017 Google announced “that starting in July 2018, page speed will be a ranking factor for mobile searches.” They go on to say “The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”

WEB TRENDS

07 Nov 2017

Current Web Trends

Every designer wants to be up to date with the latest in the field, and it is also good to know about current trends in the market. In addition to the usual responsive website, a design should above all be unique. In fact, web design is so dynamic, that things considered the fresh and modern couple of years ago nowadays might seem to be completely out of date.

Getting to page 1 of Google

07 Nov 2017

Google Guidelines state;

“No one can guarantee a #1 ranking on Google”

Matt Cutts of Google is on record as saying;

“someone walked up to me and pretended like he wanted to bribe me: $500,000 for a 1st place ranking. I turned him down, because no one can guarantee a #1 ranking, not even me.”

Is SEO Easy?

06 Nov 2017

SEO is tough. No, it’s easy… You have to read through a pile of stuff to get some idea of the complexity involved. All companies out there want to be on page one of google when a punter keys in a search that relates to them. To get there involves money and time – lots of time.. unless you have something to offer that is totally unique. Anyone who tells you it’s easy is not an expert in SEO and not telling the truth.

BOTS - What are bots?

06 Nov 2017

What are bots? There are a few definitions..

From Wikipedia.. “An Internet bot, also known as web robot, WWW robot or simply bot, is a software application that runs automated tasks (scripts) over the Internet. Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human alone. The largest use of bots is in web spidering (web crawler), in which an automated script fetches, analyses and files information from web servers at many times the speed of a human. More than half of all web traffic is made up of bot”

Google SOS Alert

07 Sep 2017

 In July 2017 Google launched SOS Alert for both search and maps, having recognised the need for digital access to timely, accountable information in times of crisis. Google has collaborated with immediate response organisations and government agencies such as Red Cross, the Federal Emergency Management Agency, the Philippine Atmospheric, Geophysical and Astronomical Services Administration and more. 

 

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