10 Most Crucial SEO Ranking Factors in 2022

10 Most Crucial SEO Ranking Factors in 2022

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Did you know there are more than 200 ranking factors for SEO? These factors aid search engines like Google, Bing, etc. in determininghow sites should rank and which sites should appear in the search results.

If you want your website to secure the top spoton search engine results pages (SERPs), you may require optimising your online presence, based on these factors.

When it is about getting a higher search engine ranking, most website owners may want to follow all the ranking factors. Thankfully, not all of these SEO ranking factors are the same and a few are more important than many others. So, just focusing on the most important ones can help you remarkably. While creating a solid SEO strategy for your website, you should pay special attention to these 10 most crucial SEO ranking factors:

1. High-Quality Content:

When it comes to search engine ranking, content is definitelythe undisputed king. Fresh, unique and informative content always ranks higher on search engine page results (SERPs). Google, particularly, focuses on content quality. Here’s are some content quality parameters for you to consider:

  • Unique, Original and Valuable Content: Google prefers content that is unique and new. When crafting content, make sure it is uniquely different and better than other sites that are ranking for the same “key” term.
  • Fresh & Up-to-Date Content: Keep your content updated and fresh all the time. When you update your content and add new information regularly, you send a positive signal to search engines.
  • Content Length: Studies have shown that typically posts with around 1,890 words rank on the very first page. However, there is not strict rule regarding word limit.
  • Content Structure: Use several headings and subheadings (H2, H3, H4, and so forth) to put your post together. Also, use HTML tags for number lists and bullets to systematise your content.

2. Backlinks:

This is perhaps the second most important SEO ranking factor. Backlinks are a key component of Google’s ranking algorithm as it helps Google crawlers find your page for indexing. Inbound links and backlinks are somewhat similar to a vote of confidence for a site. Google puts all such votes together and checks if the site deserves to be ranked in the top results.

3. Search Intent:

Matching the search intent of the content is another crucial SEO factor for Google and other popular search engines. It is primarily about what a user searches foron search engines. Each keyword is unique on Google and understanding the motive behind that search is the key. Note that search intent may differ, depending on content style and format. For example, if Google displays just infographics and videos in the top results for some specific keyword and you want to rank for those keywords, you should focus on creating and publishingthose types of content.

4. Website Loading Speed:

In May 2021, Google made website loading speed a component of its Core Web Vitals – which is a selection of factors that Google thinks are important with respect to user experience. This SEO factor is about the responsiveness and speed of your webpages as well as how fast different components such as images and fonts load. You don’t need to outrun your competitors by milliseconds, but you have to see how fast your pages load for your audience, which will ensure an excellent user experience.

5. Mobile-Friendliness:

Whether or not your website is mobile-friendly, is also a crucial factor in deciding your website’s SEO ranking. Google announced that mobile-first indexing would be the default for all new web domains in July 2019. Since then, the search giant has been using the website’s mobile version for indexing and ranking.

6. Domain Authority:

Domain authority (DA) is an SEO ranking metric that reflects your website’s expertise on a specific topic and its potential to rank on Google, based on the same. Developed by Moz, it gives a score between 1 and 100. Higher the domain authority, higher the odds of ranking on Google. You can enhance your website’s DA in several ways, such as getting high-quality backlinks and creating superb, industry-focused content. As Google will begin recognising your site as an expert on a specific topic, it will gradually increase your domain authority.

7. Keyword Optimisation:

These are basically the search terms that users use to search for specific things on different search engines. Therefore, it is important for you to have those keywords on your website that your target audience usually search for. Here are some tips to optimise your website:

  • Use title tags
  • Write amazing meta descriptions, using your focus keyword
  • Add image alt text to help Google understand what your visuals (images, etc.)are about
  • Use keywords as anchor text when linking your webpages
  • Use LSI keywords to help Google determine what the content on your site is about
  • Avoid keyword stuffing as it is not a good SEO practice
  • Include keywords in H2 and H3
  • Add keyword in your post’s URL

8. Website Structure:

Your site’s structure can help determine your SEO ranking. This particularly holds true if you are about to launch a new/revamped website. From a crawling or indexing viewpoint, website architecture is important as it helps search engine crawlers easily locate your site as well as pages. In a WordPress website, you can do this by creating a sitemap. Another way is by optimizing your WordPress robots.txt file as it gives a pathto Google bots to crawl and index a website.

9. Website Security:

The security of a website is another important Google ranking factor.For this reason, your need to make sure that your website is on HTTPS.It helps encrypt the data between your website user’s browser and your website.Remember that in 2014, Google had confirmed HTTPS as a key ranking signal.

10. User Experience:

The overall user experience of your website also has a role to play in determining your website’s SEO ranking. However, there are many things that ensure a good user experience.Google measures this by using an AI-based program, known as RankBrain,which is based on several ranking signals, such as:

  • Click-through-Rate:It defines the percentage of users who click on your website link in the search results. Improving your CTR will help boost your SERP ranking.
  • Bounce Rate:It denotes the number of people, who click on your website, but then press the back button, without interacting with your site. A high bounce rate makes Google think that the page is irrelevant and so, it will not rank it.
  • Dwell Time:It tells how long a visitor stays on your website after clicking your website link in the search results.

Final Words

Google’s as well as other search engine’s ranking algorithms change constantly. Over time, some of these factors become less or more important, and a few factors are removed or introduced regularly. Therefore, it’ is crucial to stay updated on the latest search engine ranking factors and use advanced SEO tools to scan your website regularly, so as to ensure that you are following the most updated SEO best practices.

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