Marketing

Search Advertising Metrics

31 Aug 2012

Search advertising activities can be measured in five ways:

Email Marketing Top 10 Best Practice Tips

31 Aug 2012

Email marketing can be a great way to get a message to the right audience. We’ve compiled a list best practice guidelines to help you make your emails stand out and achieve the results you desire.

Online Advertising Formats

31 Aug 2012

There are many different formats used in online advertising in today’s market. We, at Alchemy Interactive have put this guide together to highlight the main types used in the creating, planning, buying and selling of interactive marketing and advertising.

Who are the PPC players?

31 Aug 2012

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing and Microsoft adCenter are the largest network operators as of 2010.

What is Pay Per Click?

31 Aug 2012

Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites.

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