Twitter has gained notability and popularity worldwide and currently has more than 100 million users worldwide. Described as the "SMS of the Internet", Twitter is a social networking website that enables it's users to communicate with their audience by microblogging. It can be used as a marketing tool, but you must do it right by following the Twitter etiquette in order to be effective.
- Tweet often
Try to tweet as often as you can to keep our audience hooked. We recommend that you tweet at least once a day to get the best results.
- Add short links in your tweets
Adding links to your website will drive traffic through to your site, however with only 140 characters it’s important to use a short URL , may sites can do this for you for free such as http://tinyurl.com.
- Follow the top twitters
Twitter will suggest people as you set up your account; this will help your profile increase as you can be seen by all their followers and they may follow you. To find out who the top twitters are go to http://twitterholic.com.
- Add the link to your twitter feed to your communications
Spread the word about your tweets by adding the link to your website and email communication etc, this will allow people to keep up to date with your news.
- Use # tags
Hashtags are a convention for adding content / metadata to your tweets, and are the most popular topics on Twitter. To add a new hashtag you just put # in front of the word e.g. #alchemy. For more information on them # tags http://twitter.pbworks.com/Hashtags.
- Get involved in the trending topics
These are the most popular stories on Twitter, they can be found on the right hand side of the homepage joining in conversations on these topics will help increase you exposure.
- Ask your followers to retweet your posts
Your followers retweeting your posts will mean your message is seen by their followers, introducing you to a new audience, this is likely to increase your followers.
- Add pictures / photographs
Adding pictures is a great way to engage interest. You can do this in a using http://twitpic.com or by adding a link in your tweet.
- If possible feature famous people in your tweets
Having celebrity appeal is a great way to increase your numbers of followers. Retweet celebrity news that is relevant to your site.
- Ask questions in your tweets
Ask people what they think, try to get a debate going so you are increasing the level of engagement with your followers and showing you value their opinion.
Article written and provided by Alchemy Interactive - London based web design agency - established 1998.. Please call us, we'd love to talk to you - 020 3078 6725.