What is Pay Per Click?

Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites. The main benefit of PPC is that advertisers only pay when a web user actually clicks on an advertisement to visit the advertisers' website. Pay per click is based on an auction model, where advertisers typically bid against competitors on keyword phrases relevant to their target market. When a user types in a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertisements are then displayed in an order depending on a number of criteria including maximum bid and advert quality rating. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the 'natural' or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page. Content websites commonly charge a fixed price for a click rather than use a bidding mechanism.

 

Subscribe to our web agency RSS feed

 

Latest web projects

Strepsils

New search engine optimised website for sore throat experts, Strepsils. Includes enhanced coding for speedier download experience.


View site

 

Our customers say

I have worked with Alchemy for the past three years across four websites and have always found them to add value, generate new insight and creative initiative to help achieve our objectives. Alchemy’s knowledge of online media is second to none and their drive and commitment to meet our objectives makes them an on-line strategic partner to Reckitt Benckiser.
Halla Ragi, Brand Manager
Nurofen (Reckitt Benckiser)

 

We say

Should have gone to spec savers? Or is it a twin http://t.co/sMyuPb5N5S
posted: 04/12/2014
@AlchemyLondon

 

Now you say

Security question
7*1