Viral Marketing

Viral marketing can be one of the most powerful Internet marketing tools. Done well, it can deliver a conversion rate of anywhere between 5 – 25% (compared with that of banner advertising at just 0.2%). The art of making a successful campaign that goes ‘viral’ is based on:

• Knowing and understanding your target audience
• Defining clear objectives
• Coming up with a viral creative which meets the above criteria 
• Seeding (getting the viral started)
• Tracking and analysis

Viral campaigns come in lots of shapes and sizes. You don’t have to invest thousands in a swanky video or flash game to reach the masses. For example, the following all work very well for the right sponsor: 

• Special offer voucher codes in a ‘secret’ email
• Online couponing
• Motivating Flash games
• Funny / unusual video’s
• Creative competition
• Motivating content / quiz
• Freebies
• Signature file in an email

Alchemy Interactive is one of the UK’s leading creators of infectious, original viral marketing campaigns. For the last decade we’ve been developing viral campaigns which have increased brand awareness, customer acquisition and data capture for brand owners.

Seeding

As well as developing the creative and campaign strategy we can also get the ball rolling and seed your campaign to the online community via social networking, blogging and bookmarking sites as well as game specific websites and forums.

Related Articles:

• Social media Marketing