Online PR

Online PR is the latest communications channel to be utilised in public relations campaigns and is increasingly being used to promote products and services and encourage brand loyalty while monitoring and maintaining brand reputation. It involves activities geared towards influencing media, communities and audiences that exist solely on the Internet. The message is spread using online channels including search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools, such as RSS feeds. Some brands have, quite literally, 'made their name' using an online PR strategy alone.

Online PR is about getting your message seen and heard by the online communities that matter and building a relationship with audiences that are relevant to your brand. With creative, well written stories, we can seed and position your news in the right places to boost your brand exposure, often providing quite dramatic results.

Online PR , SEO and Social Media Optimisation

Online PR and SEO work goes hand in hand in many ways. Carefully crafted press releases and articles packed with high yield, related keywords and phrases help to form associations with your brand and can help push your site up the search engine rankings. Ensuring press articles reach the right audience is all about targeting the right online sources. Social media optimisation is another tool which fits within both SEO and Online PR camps. Taking a well crafted press release and re-writing and seeding this in the right community is another emerging strategy to gain brand exposure and increase your share of the ‘conversation’.

Our Services

• Strategy – We first discuss your objectives and requirements
• Research – We then research the market and outline possible hooks
• Creative – Carefully crafted press releases and articles which include optimised copy for search engines are created
• Development – The articles can be coded in XHTML
• Distribution / Seeding – We publish and seed these articles online, using a variety of methods. We can also develop RSS feeds published by your brand website.
• Tracking – We build in tracking methods to capture ROI
• Post campaign reporting and analysis – We provide you with the all important detail on KPI’s and ROI.

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