Email Marketing

Email marketing is a powerful, cost effective and environmentally friendly form of online marketing. It is an easy way to communicate with your target audience, allowing you to track the success of your campaigns instantly in real time. You can use email marketing to generate new business leads, increase brand awareness, manage your relationship with your existing customer base, build brand loyalty and also as a platform to up-sell.

Alchemy Interactive can manage every aspect of your email marketing campaign from the concept to post statistical analysis and reporting. Our specialist team can create inspiring email marketing campaigns that engage customers in ways not possible through other media. Our approach simplifies email marketing, helping you achieve maximum ROI.

Email marketing includes a range of different advertising opportunities:

1. Solus Email – this is where the whole of the email content is determined by the advertiser. This enables the advertiser to deliver an engaging creative for optimum results – hence this type of email advertising provides some of the highest click through rates .
2. Email Advertising – this tends to be advertising on a third party website’s email newsletter. In this instance, advertisers are governed by the restrictions placed by the third party website. Advertising tends to be a simple banner / link to their website.

Developing a Database of Consumers

Developing a database of consumers can be one of the best and most valuable assets a company can have. By generating a bespoke database, companies can benefit from sending regular communications to their target audience to help build loyalty and raise awareness of NPD’s and sales promotions at a fraction of the cost of other marketing methods. Alchemy Interactive can help you to develop your own database of consumers. Working with you to understand your brand, we establish ways in which we can attract consumers to ‘opt in’ to receive information about your products and services. We then put together an editorial plan and ensure we capture key dates to contact consumers with a new story / message. This is then rolled out across the year and we can manage the data and ensure old / duplicate data is removed.

Our Services

• Bespoke strategy development and planning
• Complete campaign management
• Database development
• Creative design of email templates
• Copywriting with an emphasis on ‘calls to action’ 
• Email database management
• List purchasing
• Email delivery management
• Advanced reporting
• Google Analytics Tracking

Related Articles

• Email Marketing Best Practice Tips