Have you heard the news? Viral marketing is so now – Pass it on...
Given the current climate you may not be surprised to learn that online couponing and incentive programmes increased by 38% last year1. If you have been tempted to ‘credit munch’ with one of the various 2 for 1 restaurant deals being touted over the Internet at the moment, you’ll know how enticing and effective that type of campaign can be.
This is just one form of viral marketing that is taking the net by storm - and boosting floundering sales to boot. Viral marketing has the potential to be one of the most effective tools in an online marketeers armoury right now, so stop to consider - are you making the most of it?
Viral marketing is effectively the online version of word of mouth. It’s a term used to encompass any strategy that encourages people to pass along a marketing message, ultimately creating a snowball effect in terms of reach.
There are numerous methods that can be used to achieve this goal, including:
There has never been a better time to tap into the opportunity a good viral marketing campaign presents. Not only are more people than ever online, but nearly 30 million people in the UK now visit social network sites and spend over six hours a month on them2.
These have become self-targeting audiences and some of the biggest names in the business are harnessing their power. Were you one of the ones who heard about the Tesco two hour half price clothes sale that was by invitation only to those who (quickly joined) them on Facebook?
The great thing about a good viral marketing campaign is that if it captures the interest of its recipients, and they feel compelled to ‘pass it on’, the growth literally snowballs and can continue exponentially after only one initial, and relatively low budget, outlay.
The key to a successful viral marketing campaign is to tap in to the psyche of your target audience and so getting the initial creative idea right is vital. Few people like their personal web space being bombarded by blatant advertising, and they certainly won’t be inclined to pass it on, so you need to find a way to make your message not only acceptable, but funny/cool/interesting enough for the recipient to want to pass on to their friends and colleagues.
To help propel your message experts, such as the team at Alchemy Interactive, suggest you consider the following when creating your viral campaign:
If you are interested in finding out more about how a viral marketing campaign could work for your brand or service, why not call the experts at Alchemy Interactive, a London-based web-design agency with more than ten years experience in this area.
They can help you explore the potential of this medium and assess what could really work for you.
During an initial brainstorming session, they’ll try to establish the bare essentials in terms of:
With this information the team can suggest creative ideas to help get people talking - or tapping – about your product, service or brand.
So why not call Alchemy Interactive now? Pass it on...
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