Online display advertising is generally used to build brand reach but it can also generate a direct response. Used alongside searches it can create up to a 22% increase in conversions.
Display advertising is still a growing sector, increasing 31% year on year in the UK alone. The addition of rich media formats (including video) has fuelled recent market growth by 45% to £592 million. In contrast there has been a decline in TV and radio ad spend. (Source: IAB)
Display advertising offers some of the most sophisticated targeting in the advertising landscape. For example, display advertising can now be targeted, using behavioural and contextual algorithms, enabling you to enjoy higher conversion rates and ROI.
The advent of Google’s Content Network has brought about a convergence of search and display advertising. Typically, Google Content Network runs advertising on non-premium positions (not on the first page). The fastest growing inventory on the web is non-premium display, which is driving this convergence between search and display advertising. More and more non-premium inventory (not on first page) is being served using context based placement models e.g.:
...and will continue to evolve to search type dynamics, bought in an auction based environment. This convergence and pricing model, coupled with the new rich media advertising formats, makes display advertising one of the most powerful and attractive online marketing tools. Don’t let your brand miss out on this opportunity. Call Alchemy Interactive now.
Our experienced in-house team of creatives, planners and buyers retain full control over creative execution, planning, buying, ad tracking, reporting and analysis. We’ll save you time and money while, crucially, helping to increase your return on investment.
Alchemy Interactive have cultivated strong relationships with major suppliers allowing us to deliver highly targeted and cost-effective online advertising campaigns, across popular portals, networks, social media and specialist interest sites.
Our in-house design team can assist with your creative builds to ensure they meet all IAB standards, within the outline of your brand guidelines and campaign's look and feel. We can develop all formats including: