Display Advertising Placement

The Display Advertising Landscape

Online display advertising is generally used to build brand reach but it can also generate a direct response. Used alongside searches it can create up to a 22% increase in conversions.

Display advertising is still a growing sector, increasing 31% year on year in the UK alone. The addition of rich media formats (including video) has fuelled recent market growth by 45% to £592 million. In contrast there has been a decline in TV and radio ad spend. (Source: IAB)

Display advertising offers some of the most sophisticated targeting in the advertising landscape. For example, display advertising can now be targeted, using behavioural and contextual algorithms, enabling you to enjoy higher conversion rates and ROI.

Latest Trends

The advent of Google’s Content Network has brought about a convergence of search and display advertising. Typically, Google Content Network runs advertising on non-premium positions (not on the first page). The fastest growing inventory on the web is non-premium display, which is driving this convergence between search and display advertising. More and more non-premium inventory (not on first page) is being served using context based placement models e.g.:

  • Site-targeting
  • Content ads
  • Display type ads

...and will continue to evolve to search type dynamics, bought in an auction based environment. This convergence and pricing model, coupled with the new rich media advertising formats, makes display advertising one of the most powerful and attractive online marketing tools. Don’t let your brand miss out on this opportunity. Call Alchemy Interactive now.

In today's climate it is essential that brands create a 360o approach – and bridge the gap with their offline media.

Agency Managed

Our experienced in-house team of creatives, planners and buyers retain full control over creative execution, planning, buying, ad tracking, reporting and analysis. We’ll save you time and money while, crucially, helping to increase your return on investment.

Campaign Development Workflow:

  • Research (your business, your consumers, environment, competition)
  • Identify best distribution and creative formats
  • Proposal and media plan containing full costs and deliverables
  • Ongoing performance reviews
  • Analyse and optimise
  • Achieve KPI

Our Strategic Partners

Alchemy Interactive have cultivated strong relationships with major suppliers allowing us to deliver highly targeted and cost-effective online advertising campaigns, across popular portals, networks, social media and specialist interest sites.

Creative Advertising Development

Our in-house design team can assist with your creative builds to ensure they meet all IAB standards, within the outline of your brand guidelines and campaign's look and feel. We can develop all formats including:

  • Rich media (peels, takeovers, skys, banners, buttons, overlays, expandables, flash animated, video)
  • Email (solus or otherwise)
  • Exclusive sponsorship creative
  • Advertorials
  • Microsites
Subscribe to our web agency RSS feed

 

Latest web projects

Chiswick500

New website, search marketing campaign and user experience optimisation for leading west London serviced office business Chiswick500.


View site

 

Our customers say

Our experience with Alchemy has been entirely positive. I have worked on a number of projects with other service providers and when I compare them to Alchemy, it further illustrates to me that they have been, and continue to be, an excellent partner. The site exceeded our expectations and has delivered on all fronts; it met the brief, it brought us up-to-date and probably most importantly has started working as a sales generation tool for us.
Elliot Holmes, Group Admin Manager
Inspectorate

 

We say

UK radio consultancy creates Senaptic, a systems integrator for IoT http://t.co/5BXE2YDWW6 via @gigaom
posted: 03/04/2014
@AlchemyLondon

 

Now you say

Security question
8-3