Display Advertising Placement

The Display Advertising Landscape

Online display advertising is generally used to build brand reach but it can also generate a direct response. Used alongside searches it can create up to a 22% increase in conversions.

Display advertising is still a growing sector, increasing 31% year on year in the UK alone. The addition of rich media formats (including video) has fuelled recent market growth by 45% to £592 million. In contrast there has been a decline in TV and radio ad spend. (Source: IAB)

Display advertising offers some of the most sophisticated targeting in the advertising landscape. For example, display advertising can now be targeted, using behavioural and contextual algorithms, enabling you to enjoy higher conversion rates and ROI.

Latest Trends

The advent of Google’s Content Network has brought about a convergence of search and display advertising. Typically, Google Content Network runs advertising on non-premium positions (not on the first page). The fastest growing inventory on the web is non-premium display, which is driving this convergence between search and display advertising. More and more non-premium inventory (not on first page) is being served using context based placement models e.g.:

  • Site-targeting
  • Content ads
  • Display type ads

...and will continue to evolve to search type dynamics, bought in an auction based environment. This convergence and pricing model, coupled with the new rich media advertising formats, makes display advertising one of the most powerful and attractive online marketing tools. Don’t let your brand miss out on this opportunity. Call Alchemy Interactive now.

In today's climate it is essential that brands create a 360o approach – and bridge the gap with their offline media.

Agency Managed

Our experienced in-house team of creatives, planners and buyers retain full control over creative execution, planning, buying, ad tracking, reporting and analysis. We’ll save you time and money while, crucially, helping to increase your return on investment.

Campaign Development Workflow:

  • Research (your business, your consumers, environment, competition)
  • Identify best distribution and creative formats
  • Proposal and media plan containing full costs and deliverables
  • Ongoing performance reviews
  • Analyse and optimise
  • Achieve KPI

Our Strategic Partners

Alchemy Interactive have cultivated strong relationships with major suppliers allowing us to deliver highly targeted and cost-effective online advertising campaigns, across popular portals, networks, social media and specialist interest sites.

Creative Advertising Development

Our in-house design team can assist with your creative builds to ensure they meet all IAB standards, within the outline of your brand guidelines and campaign's look and feel. We can develop all formats including:

  • Rich media (peels, takeovers, skys, banners, buttons, overlays, expandables, flash animated, video)
  • Email (solus or otherwise)
  • Exclusive sponsorship creative
  • Advertorials
  • Microsites
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UKMail

New website design and build for logistics and delivery giants, UKMail.


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Our customers say

I have worked with Alchemy for the past three years across four websites and have always found them to add value, generate new insight and creative initiative to help achieve our objectives. Alchemy’s knowledge of online media is second to none and their drive and commitment to meet our objectives makes them an on-line strategic partner to Reckitt Benckiser.
Halla Ragi, Brand Manager
Nurofen (Reckitt Benckiser)

 

We say

Grab a pet freebie - latest promo at http://t.co/EGMrdGEE1A http://t.co/RSIqmXpVUl
posted: 04/06/2014
@AlchemyLondon

 

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