Website Reporting, Analysis and Evaluation

Monitoring website traffic is crucial to understanding how successful your website is and to help establish the return on investment (ROI) it provides. One of the most important services Alchemy Interactive provides is the website reporting service, providing you with detailed website traffic analysis reports on a regular basis, or as and when you need them.

When we develop a new site from scratch, we always integrate Google Analytics software which provides you with free website traffic reporting. You will receive your own login to Google Analytics, enabling you to view their analysis of your website. Based on this impartial evaluation, Alchemy Interactive will provide an executive summary of the most useful metrics including any of the following:

• Daily website visitor sessions / unique visitor sessions
• Monthly website traffic comparison
• Pages per visit
• Length of visitor session
• Most popular pages
• Search engine traffic
• Most popular search phrases
• Pay per click traffic analysis (if a PPC campaign is in place)
• Campaign traffic (if campaigns are in place)
• Onsite banner performance
• Competition entries
• Enquiry details
• Opt-ins

Search Engine Optimisation Reporting

Integral to our search engine optimisation offering is a monthly / weekly search engine ranking report. The report, which is emailed to you and your team directly, provides your company (or brand's) search engine ranking for a number of keywords across all of the top international and national search engines. The report also provides a comparison of your website ranking compared to your nearest competitors to help us benchmark your website performance against your competitors.

Competitor Benchmarking

Understanding and evaluating what your competitors are up to is key to keeping on top of the market and achieving a leadership position. Competitor benchmarking can transform the development of your online marketing strategy. By setting your products and services in context against those of your rivals you’ll identify ways to significantly improve your performance.

Alchemy Interactive also provides a competitor analysis service; by looking at the main competitors in your field and also the top competing websites for your search terms, we can develop a clear picture of who’s out there and what strategy they are deploying. Armed with this information we can work together to define a clear online strategy.