Alchemy A-Z of services

A 

Advertising

From Social Media adverts to banner campaigns and pay per click, Alchemy Interactive has all of the skills and experience you need for a successful online advertising campaign.
 

Animations

Alchemy Interactive have developed many difference animations, from educational animations to fun branded animations.  Whatever message you are trying to get across with your animation, we have the skills and knowledge to design and develop the right animation for you.  
 

AJAX

Ajax or asynchronous JavaScript and XML is a group of related web development techniques, used to create web applications.  At Alchemy we have extensive knowledge and experience with Ajax and can apply this to meet your development needs.
 

Application development

At Alchemy Interactive we have developed a large number of bespoke applications.  From intranets and extranets to market research tools, all our applications allow consolidation and easy assess to information.  In addition we give you have control of the design and functionality to ensure the application fits your needs perfectly.
 

B

Banner Campaigns

At Alchemy Interactive we offer a complete online banner advertising service, from designing and building your adverts to placement and evaluating the results.  With extensive experience in building traditional online banner advertising, as well as rich media formats we can build you a comprehensive and successful banner campaign.
 

C

Content Management Systems

A Content Management System or CMS system is a tool which helps you manage the content on your website.  Alchemy Interactive develop tailor made CMS systems, providing you with the tools to edit and update the most important parts of your website.  
 

Copywriting

Alchemy Interactive specialise in writing keyword dense copy for websites.  Our copy writers know the importance of search engine optimisation (SEO) in driving traffic to your website.  We use this skill to ensure all the copy we produce contains all the keywords and key phrases to help boost your sites search engines performance.
 

Competitions & Prize Draws

Competitions, promotions, prize draws and loyalty schemes are a great way to drive website traffic and increase brand awareness.  Alchemy Interactive have over 12 years of promotion experience, we know what works, the best ways to reach your target audience and make your campaign a success.
 

CRM

Customer Relationship Management or CRM is the process of managing your customer relationships.  At Alchemy Interactive we have over 10 years experience doing just that.  From managing data to ensure you can identify your best customers to building the software that collects the data and sending out your communications, we will work with you to find the right CRM solution for you.
 

Couponing (online)

Online couponing and incentives programmes are increasing year on year.  They are a great way to encourage brand engagement with potential customers, as well as tracking customer shopping habits and increasing consumer databases.  With our knowledge and expertise we can create the right online couponing campaign for you.
 

D

Design

Having been designing website and intranets for over 12 years we know it is the front end of a website design that will influence how people think about your company.  We know a good website design must have clear messages, be easy and intuitive to use as well as written with your target audience in mind.  
 

Development

Alchemy Interactive’s team have been developing websites for a range of businesses or over 12 years, following the very best coding practices.  Every page in our website developments is hand coded, scalable, semantic, keyword-rich HTML. 
 

DDA Compliance (Disability Discriminations Act)

The Disability Discriminations Act means your website, applications and developments need to be assessable to all.  At Alchemy all of our work, from websites to applications and emails are build to WAI guidelines for DDA compliance meaning you can rest assured and your digital activity will be DDA compliant.
 

E

Email marketing

Targeted email marketing campaigns are a cost effective form of online marketing.  Alchemy Interactive can manage all aspects of your email marketing campaign, from the initial concept to the statistical analysis and reporting once the email has been sent.
 

Ecommerce websites

Online sales are increasing as consumers love of the web increases.  It seems everybody wants to make all sorts of transactions from the keyboard!  Alchemy Interactive can help you develop the right ecommerce solution of you, we offer a range of off the shelf and bespoke e-commerce solutions.
 

F

Flash development

From flash web videos, animation and flash microsites and flash banners Alchemy Interactive excels at delivering stunning flash development to capture your audience’s attention.
 

Flash animations

Flash animations are a great way to educate consumers and give them an insight into your products, services or key brand messages.  At Alchemy Interactive we have extensive experience in creating these education animations as well as more fun based animations.
 

Flash games

Alchemy Interactive have experience in developing truly innovative new flash games, as well as re-branding and re-purposing arcade classics.  Our skills and expertise have led to the development of many additive flash games.    
 

Flash banners

Alchemy Interactive has any years experience developing flash banners both for traffic driving and brand recognition.  Our highly creative and experienced team can help you create a successful flash banner campaign.
 

Facebook pages

It feels like everybody is on Facebook these days, Alchemy Interactive is at the cutting edge of social media marketing and can help you target your key audience through Facebook pages.  This is a great and cost effective way to communicate your key brand message and monitor public views on your brand. 
 

Facebook applications

From interactive quizzes to games, Alchemy Interactive has the skills and experience needed to create a hugely popular Facebook application.  We can help you make your social media campaign hugely successful.  
 

Facebook adverts 

With the intelligent targeting, continuous risk free testing and cost per click payment system Facebook adverts are a great way to reach your audience while minimising any risks.  With many successful campaigns already undertaken, Alchemy Interactive can help you launch a success Facebook advertising campaign.
 

Fulfilment

From competition prizes to leaflet requests and sampling, Alchemy Interactive offer fulfilment of all your consumer requested goods.
 

G

Games

Flash games are a great way to connect with visitors coming to your site and increase their engagement with your brand.  Alchemy interactive has all the expertise and know how to help you develop the perfect game for your campaign.
 

H

HTML coding

HTML or to give it it’s full name, Hyper Text Markup Language is the language most websites are built in.  At Alchemy we have extensive knowledge of many languages including HTML, CSS, C, C++, Java, JavaScript, XML, MySQL and many more. 
 

I

Intranets and extranet

An intranet is a private computer network where information can be securely shared within an organisation.  An extranet is similar, usually a part of an organisations intranet that can be viewed outside the organisation’s network.  Alchemy Interactive have a great deal of experience in developing both intranets and extranets for a variety of organisations. 
 

J

JavaScript

JavaScript can be used to allow enhanced user interfaces and dynamic content to websites.  Alchemy Interactive have extensive knowledge of JavaScript and it’s use on dynamic website developments.
 

K

Keyword research and implementation

Search engine optimisation (or SEO) is vital to gaining the top ranks in organic searches.  At Alchemy Interactive we carry out detailed keyword research to establish which keywords potential site visitors are searching.  Once this list is developed we then ensure these keywords are implemented into the website copy.
 

L

Link building

Alchemy Interactive can help to create new high quality backlinks for your site each month – link building. Every month, we can manually submit links to your website to new websites. This not only helps to maintain a quality listing in Google's search engine results pages (SERPs), but also helps to increase your ranking because Google's search engine algorithm uses backlinks to measure the importance and credibility of your site. In addition, by regularly adding new inbound links to your web page, search engine spiders are likely to visit your website more often.
 

M

Marketing

Online marketing is key to raising brand awareness online.  Alchemy Interactive can help you to develop the right strategy to pull in your target audience. Our campaign solutions are customised to meet your specific needs - encompassing banner ad campaigns, competitions, editorial placement, contra-deals, partner marketing, viral campaigns, social media marketing, and much more.  
 

Maintenance 

Keeping a website up to date is crucial in winning and retaining customers.  Alchemy Interactive offers a host of hands on, proactive website maintenance solutions to suit all your needs.  If you want to manage your own updates, we can help there with it’s bespoke content management system (CMS).
 

Microsites

A microsite is the design term used to describe a web page or pages that contain additional content to the main website.  Alchemy Interactive have extensive experience designing and developing microsites for many brands in the UK and world wide.
 

N

No Jargon

At Alchemy Interactive pride ourselves in our plain speaking, proactive approach.  We aim to help you understand what your work entails, so you can make the decisions you need to make.  We are cost effective, always looking for the cheapest solution to your online needs.  
 

O

Online PR

Alchemy Interactive has expert knowledge and experience with online PR campaigns.  Using online channels including search engines, blogs, news searches, forums, discussion threads, social networks and RSS feeds we can spread your brand message to targeted audiences.  Online PR works well with SEO, helping push up search engine rankings. 
 

Online Couponing

A great way to encourage brand engagement with potential customers is through the use of online couponing.  This will also let you track customer shopping habits and increase potential consumer databases.  The use of online couponing and incentives programmes are increasing each year.  Alchemy Interactive offer tried and tested couponing systems to make the most of couponing for your brand.
 

P

Pay Per Click

Pay Per Click (or PPC) campaigns are very simple to set up, but harder to make each penny count.  Alchemy Interactive has extensive experience planning, setting up and maintaining PPC campaigns both large and small.  With regular reports and a person campaign manager we can ensure you get the best return on investment with your PPC campaign. 
 

Q

Quality control

Weather it’s a new website, website maintenance, an SEO campaign or social media marketing Alchemy Interactive will ensure your projects meet the highest standards in quality and comply with all DDA regulations.  
 

R

Reporting

From monthly website performance reporting to SEO and PPC reporting and competitor benchmarking, Alchemy Interactive offer a range of bespoke reports to cover all of your analytical needs.  
 

S

Search Engine Optimisation 

Search Engine Optimisation (SEO) is the process of tailoring a website so it performs well in search engines, featuring higher in the search engine listing.  SEO can take place in a number of ways, link building, competitor analysis, on-page optimisation, keyword reports and positioning reporting.  Alchemy Interactive proven track record of high ranking websites, effective design highlights our expert knowledge in this area.
 

Social Media Marketing 

Social Media Marketing or Social Media Optimisation (SMO) is a fast growing and exciting opportunity at engaging potential customers.  From Facebook and Myspace to Bebo, blogging and forums there are plenty of opportunities to connect and grow your customer base.  However these campaigns have the power to make or break your campaigns, communities are often highly sensitive and follow strict codes of conduct.  At Alchemy Interactive we have the expertise to help you build a successful campaign.
 

Sourcing competition prizes / branded goods

Alchemy Interactive can help you find the perfect competition prize that is both motivating to your target audience and conveys your key brand messages.  We can give you several prize ideas, source and fulfil these for you.  If you require branded goods, we can source these too, ensuring all products are top quality and arrive on time.
 

T

Testing

At Alchemy Interactive we build to the highest quality to do this we test all our developments, whether it is a new website, a feature on an existing site or an application in a number of browsers.  All our work is tested in Internet Explorer (IE), Firefox, Chrome and Safari as well as a number of other browsers.  
 

U

Usability

All of our projects are completed with usability in mind.  At Alchemy Interactive we ensure all of our developments meet the WAI guidelines for DDA compliance.  Ensuring our website, applications and other developments are accessible to everyone.  
 

V

Viral Marketing

Done well viral marketing can be the most powerful internet marketing tool, delivering higher conversion rates than most other online campaigns.  Viral marketing campaigns can be anything from special offers and voucher codes, online couponing, flash games, creative competitions, freebies and motivating content and quizzes, at Alchemy Interactive we have expert knowledge in all of these areas.
 

W

Website Development

At Alchemy Interactive we hand-code every page using scalable, semantic, keyword-rich HTML.  This helps to ensure our code is efficient and clean, optimised for search engines, follows WAI guidelines for DDA compliance.  In addition to this all out sites are cross browser compatible.  
 

Website Design

Alchemy Interactive have been designing website and intranets for over 12 years.  We know that this front end of a website design is what will influence how people think about your company.  All of our website designs have clear messages, are easy and intuitive to use, as well as being written with your target audience in mind.
 

WAI Guidelines

The Web Accessibility Initiative (WAI) has published guidelines on how all website components should support accessibility for people with disabilities and work with assistive technologies.  All of the site we develop follow these guidelines meaning not only is your website DDA compliant but assessable to everyone.
 

X

XML

XML (or Extensible Markup Language to give it it’s full name) is designed to transport and store data.  At Alchemy Interactive we have been using XML for a number of years, having a large amount of expertise in this language.
 

Y

Yahoo, Google, Bing, Ask

At Alchemy Interactive we have extensive experience with dealing with the major search engines in both the UK and abroad.  From high performing PPC campaigns to increasing page rank and position in the search results we have a great deal of search engine experience. 

Latest Campaigns

Social Media Marketing and Seeding campaign created to support Icecool’s promotional activity
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Design and development of ecommerce site for SIGHTANDSOUND supported with SEO.
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New flu advice site designed and developed for a number of Reckitt Benckiser brands.
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Gaviscon website launched to support the Liquid Sachets product, supported by SEO and PPC.
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